Elegance has nothing to do with the way you dress, your age, social standing race, figure or anything else. It is an attitude that is the opposite of vulgarity; it is  a moral attitude, but never moralist… Elegance is a luxury one can not buy. Once ‘elegant’ , always elegant Karl Lagerfeld. Chanel  began in Rue Cambon. This is where mademoiselle Chanel settled in 1910 with the opening of her first shop at number 21 selling hats under the name ” Chanel Modes”. In 1918, she opened her Haute Couture house at number 31. Its layout under Gabrielle Chanel’s direction has remained unchanged, with its mirrored staircase leading to the apartment, followed by the design studio, where even today the house’s collections are brought to life under karl Lagerfeld. Gabrielle Chanel was one of the era’s most influential figures as a challenger of conventions, dismissing traditional feminine codes for an avant- garde wardrobe with masculine allure.