Fashion’s favorite sefie king….. Balmain’s creative director

03, December 2015
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What is your digital obsession? Olivier Rousteing is Balmain’s creative director. He is one of the first high- profile designers to embrace the instagram platform in a personal way. Rousteing shares a mix of expertly executed selfies , advertisement campaign shots and party pictures drawing 1.3 million followers for his personal handle, while Balmain Paris  https://www.balmain.com/en_us/ has more than 2 million followers. It should be no surprise to you then that instagram is  the first app Olivier Rousteing opens in the morning and the last one he checks at night. While at the Balmain helm as creative director he continues to deliver decadent rock- inflected glamour with ultra sexy severe and distinctive collections. Which has made the Balmain house  a true  Parisian house- into a global pop culture phenomenon .

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